New ‘Stop the Bleed’ PSA for Ukraine uses familiar Hollywood faces from popular medical dramas in a bid to show Ukrainians simple techniques to help stop life-threatening bleeding, so they can save a life if trained personnel are unable to arrive early enough.
Actors involved in the essential video include CBS ‘Good Sam’ star Sophia Bush and NBC Universal’s ‘New Amsterdam’ star Ryan Eggold, as well as co-stars Alejandro Hernandez, Conner Marx, Freema Agyeman , Janet Montgomery, Jocko Sims and Sandra Mae Frank. These two medical dramas are well known in Ukraine.
At present, many Ukrainians still have access to the Internet, so the goal of the PSA is to spread virally around the world to reach as many civilians as possible with the life-saving information. The PSA teaches people without medical training how to use simple skills to stop life-threatening bleeding.
Maniac Productions founder Michael Seitzman (“North Country,” “Quantico”) wrote the script with input from physicians from the American College of Surgeons, American Red Cross, National Center for Disaster Medicine & Public Health at Uniformed Services University and Brigham and Women’s Hospital/Mass General Brigham. A Ukrainian surgeon from Brigham and Women’s Hospital/Mass General Brigham translated the script into Ukrainian for the subtitles.
Several medical organizations support PSA in addition to those listed above, including: American Association for Emergency Psychiatry, American College of Emergency Physicians, American Heart Association, Trauma Center Association of American, Association of children’s hospitals, the Stop the Bleed Coalition and the Stop the Bleed Education Consortium, to name a few.
The White House launched the program on October 6, 2015.